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Dylon Renews Fashion at London Fashion Week 2025
Dylon was at London Fashion Week (LFW) 2025 from September 18 to 21 as the official laundry partner for the second season in a row! They created a showstopping campaign across the city and collaborated once more with Marques Almeida for an unforgettable runway show. It showed Dylon’s commitment to promoting slow fashion and providing quality innovations in the UK market, as well as their meaningful partnerships with brands that share the same vision.
Partnership with Marques Almeida
Dylon collaborated with Marques Almeida for their S/S 2026 runway show as the official LFW laundry partner. The fabulous LFW collection featured seven different looks that were each washed with Dylon’s Triple Renew formula, combining fashion with expert garment care. The catwalk featured models from different generations as a testament to the intergenerational power of long-lasting clothes. Dylon’s official brand ambassador Rochelle Humes also attended the event one of Marques Almeida’s fits that had been washed and renewed with the product.
Dylon’s collaboration with Marques Almeida exemplified both brands’ shared vision of empowering consumers to keep their clothes for longer without compromising on vibrancy. These long-lasting pieces can then be maintained, re-worn many times, and passed down from one generation to the next!
Dylon’s ‘Refresh and Renew’ Laundrette Pop-Up
As part of LFW’s exciting campaign, the Dylon ‘Refresh and Renew Laundrette Pop-Up returned from Thursday 18th September to Sunday 21st September 2025. This launderette took inspiration from Dylon’s Triple Renew Technology which revitalises colour, cleans gently, and renews fibres with every wash, creating optimal results after 10 washes. This event inspired guests to participate in sustainable fashion by extending the lifespan of their garments and investing in good quality materials.
At this pop-up, there was a Repair & Renew station where participants received support with fixing their garments, learning mending techniques such as adding buttons and patching up holes. Additionally, advice was shared about how best to protect clothes so that they can truly be refreshed and renewed for years to come. Participants could also win prizes such as Dylon goodies, get a smoothie at the Dylon smoothie bar, and have their photo be taken in the Dylon Drum!
Masterclasses were also available with sustainable fashion experts such as Rebekah Roy and Victoria Lee to rethink fashion by bringing new life to wardrobe staples during these sessions. Guests who participated received a complimentary scarf designed by Dylon’s Designer partner Marques Almedia to celebrate this fabulous partnership.
Dylon Goes Underground
Dylon also promoted their partnership at LFW on the underground and around the pop-up with various promotional material. This imagery highlighted the exciting campaign and encouraged those travelling on the network to go to the launderette pop up!
