Press & Media

Consumer goods company, Henkel, has relaunched its famous Pritt stick, bringing some good news during lockdown for climate-conscious children, teachers and crafters. The new generation of Pritt sticks is even more sustainable and environmentally friendly than before; the glue is made from 97% natural ingredients ‏(including water and potato starch) and the stick container consists of up to 65% post-industrial recycled plastics ‏(depending on stick size). The sticks are fully recyclable.

Henkel takes another step in promoting sustainable packaging solutions. The company’s Beauty Care business started converting its Hair Coloration portfolio to aluminum tubes made of 100 percent recycled material. With this transition covering all Retail and Professional brands globally, Henkel supports a closed loop while at the same time reducing the environmental footprint: recycled aluminum has a significantly lower energy demand – up to 95 percent less – than virgin aluminum, thus a significant reduction of the CO₂ footprint per aluminum tube can be achieved. In addition, aluminum tubes are fully recyclable and widely recovered through existing waste management systems.