DRIVING SUSTAINABILITY

Authentic Beauty Concept launched the first vegan “Refill Bar” on the European market – a refill system that helps to create a circular economy and offers many benefits for the environment, customers and salons. The brand uses carefully selected, vegan formula­tions that are free of silicones, sulfates, parabens, artificial colors and mineral oils, combining the best of nature and research without compromising performance. 

Got2b has partnered with the global and digital-first youth charity Ditch the Label ‏(DTL) to support them in combating online hate and cyberbullying. The collaboration kickstarted in 2021 with a series of virtual live talks and a digital toolkit. The DTL Harmful Content Removal Tool was launched to prevent harmful behavior right at its source. Got2b and DTL empower partners and consumers to call out online bullying whenever they see it.

Together with the development organization Solidaridad we support smallholders in the palm oil and palm kernel oil sector in promoting climate-smart agricultural practices. We focus on trainings on climate-friendly agriculture, along with exerting an influence on policy and involving stakeholders. We have partnered with Solidaridad in Colombia, Ghana, Honduras, Indonesia, Mexico, Nicaragua and Nigeria.

The Consumer Goods Forum ‏(“CGF”) Coalition of Action on Plastic Waste was founded in 2020 with the aim of developing a more circular approach to the development and processing of plastic packaging in the consumer goods industry. As a CEO-led group of 42 committed and innovative retailers and manufacturers, the Coalition’s vision of accelerating progress towards the New Plastics Economy.

Henkel, among other peers, started a global collaboration to co-develop an industry-wide environmental impact assessment and scoring system for cosmetics products. The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology. The purpose: enable consumers to make sustainable choices. 

We decided to invest into the cooperation with BASF and Shell to increase the amount of renewable raw materials for the manufacture of ingredients and thus contribute to CO₂ footprint reduction. Compared to conventional ingredients, the renewable-based ingredients will come with a lower CO₂ footprint. The current solution that is used to determine the amount of fossil and renewable sources in the production process is called “biomass balance approach”.