got2b as official Hairstyling and Dry Shampoo Partner of Brighton & Hove's Pride on the Park Festival

As the official Hairstyling and Dry Shampoo Partner of Brighton & Hove’s Pride on the Park 2025, got2b’s presence at the festival contributed to an electric atmosphere. They had styling stations, exciting games with prizes, and fantastic photo opportunities. got2b promoted the bold, fearless spirit that supports everyone to be unapologetically themselves.

got2b’s Festival Ready Looks

Prior to the kickoff event on August 2^nd, got2b invited the media to a dedicated styling suite at Brighton Beach House, where they could have their hair styled by a dedicated team. At the festival itself, got2b’s activation also included styling stations where festival attendees could get their hair styled by hairstylists in addition to a self-styling station where attendees could try out some of got2b’s products themselves! With incredible hairstyles, both attendees as well as the media and influencers could sport a fearless and bold festival-ready look.

got2b’s Presence at the Festival

got2b’s activation spanned the entire weekend at Brighton & Hove's Pride on the Park Festival. This included their presence at the Brighton & Hive Pride Parade on the 2nd of August, where the got2b team alongside influencers attended with a digi van. During the rest of the weekend, got2b had a catwalk where competitions were hosted by the iconic drag queen Tequila Thirst. The games that were hosted had got2b products as prizes as well!

got2b’s partnership with Brighton Pride this year showcases their strong values of self-expression and individuality that extend to Henkel’s larger values of diversity and being unapologetically yourself.