Did you know that Henkel North America employs approximately 8,000 employees in more than 70 sites across the U.S. and Canada? Collectively, these sites manage two business units: Adhesive Technologies and Consumer Brands.
Our #AViewFrom series will feature select locations, sharing information and facts about our sites across Henkel North America.
At Henkel’s Consumer Brands Professional North American headquarters in Culver City, California, over 250 employees unite to bring next-generation hair color formulations, styling products and new techniques to salon professionals, stylists and their clients. The building is home to Alterna® Haircare, Joico®, Kenra Professional®, #mydentity®, PRAVANA®, Schwarzkopf Professional® and Sexy Hair® brands along with newer brands including, Authentic Beauty Concept®, SPARKS® and STMNT™. Here in Culver City, some of the world’s most innovative professional hair care products are being developed and deployed for use in salons around the world.
In recent years, the Henkel Consumer Brands Professional business has grown significantly with multiple acquisitions. In 2017, Henkel successfully closed the acquisition of Zotos International, Inc. with leading hair professional brands Joico® that moved to Culver City in 2019 and Zotos Professional®. Henkel also acquired Guadalajara, Mexico based Nattura Laboratories with the brand PRAVANA® who moved to Culver City in 2018.
The Culver City office houses the #AcademyofHair®, a 3,200 square foot state-of-the-art multi-branded learning center, open to stylists and haircare professionals. The #AcademyofHair space is designed for hairdressers and stylists to test the latest innovations from Henkel Consumer Goods Professional brands, as well as improve their own education and skills. The office also includes test salons and digital studio/trend labs designed specifically to accommodate large-and-small scale video and photo shoots and live broadcasts.
Did you know?
The Culver City facility includes a professional test salon with clear glass panes that transform to opaque with the flip of a switch!
Henkel Consumer Brands Professional moved into the two-story, loft-style space in late 2017, with the primary objective of uniting all hair professional brands under one roof
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
Henkel Consumer Brands Professional moved into the two-story, loft-style space in late 2017, with the primary objective of uniting all hair professional brands under one roof
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
Our Culver City site is a vibrant center of creativity and collaboration, where passion for hair care meets purpose-driven innovation. The energy here is contagious—teams are empowered to push boundaries, celebrate diversity, and shape the future of professional beauty. It’s truly a place where people love to come to work and grow.
Melisa Gill, Regional Head, Henkel Consumer Brands Professional North America
In the community:
Culver City supports a variety of charitable organizations including City of Hope, Meals on Wheels, Beauty Bus Foundation, Safe Place for Youth, and the Rapunzel Project. They also give back to the community through local clean-up efforts, including partnering with Heal the Bay, a nonprofit dedicated to making the coastal waters and watersheds of Greater Los Angeles safe, healthy and clean.
Together with Heal The Bay, the Culver City team helped clean up 329 pounds of trash at Dockweiler Beach in Los Angeles and donated $10,000 dollars to further aid in their mission of protecting the Los Angeles watershed.
Together with Heal The Bay, the Culver City team helped clean up 329 pounds of trash at Dockweiler Beach in Los Angeles and donated $10,000 dollars to further aid in their mission of protecting the Los Angeles watershed.
Together with Heal The Bay, the Culver City team helped clean up 329 pounds of trash at Dockweiler Beach in Los Angeles and donated $10,000 dollars to further aid in their mission of protecting the Los Angeles watershed.
Together with Heal The Bay, the Culver City team helped clean up 329 pounds of trash at Dockweiler Beach in Los Angeles and donated $10,000 dollars to further aid in their mission of protecting the Los Angeles watershed.
Together with Heal The Bay, the Culver City team helped clean up 329 pounds of trash at Dockweiler Beach in Los Angeles and donated $10,000 dollars to further aid in their mission of protecting the Los Angeles watershed.
Together with Heal The Bay, the Culver City team helped clean up 329 pounds of trash at Dockweiler Beach in Los Angeles and donated $10,000 dollars to further aid in their mission of protecting the Los Angeles watershed.
Our Culver City site is a vibrant center of creativity and collaboration, where passion for hair care meets purpose-driven innovation. The energy here is contagious—teams are empowered to push boundaries, celebrate diversity, and shape the future of professional beauty. It’s truly a place where people love to come to work and grow.
Melisa Gill, Regional Head, Henkel Consumer Brands Professional North America
Henkel Consumer Brands Professional moved into the two-story, loft-style space in late 2017, with the primary objective of uniting all hair professional brands under one roof
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
Henkel Consumer Brands Professional moved into the two-story, loft-style space in late 2017, with the primary objective of uniting all hair professional brands under one roof
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
The #AcademyofHair includes a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings
Anyone who successfully manages brands over generations needs the right balance of tradition and innovation. By understanding change, we can shape the future. This is also reflected in Henkel's corporate purpose: “Pioneers at heart for the good of generations”.
