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19-Nov-2019

To coincide with World Toilet Day, Henkel’s brand Bloo introduces its latest ProNature range.

Bloo launches ProNature rim block

With Henkel’s goal to make all consumer packaging reusable, recyclable or compostable by 2030, Bloo’s ProNature range has been designed to reduce the company’s global environmental footprint and has acquired the A.I.S.E certification for sustainable business practices.

The new range is available in two new fragrances inspired by nature - Mint Eucalyptus, a refreshingly calming scent of pine with a touch of honey, and Grapefruit, an invigorating uplifting zesty punch of tropical citrus.

Edeje Onwude, Senior Brand Manager for Bloo, comments: “Recent research showed that 33% of consumers have altered their purchasing decisions in the last 12 months to become more environmentally -friendly. The launch of ProNature is well-timed to meet this change in consumer behavior. Following a reduction in  the number of products made from single use plastic, customers can expect further developments in packaging across the Bloo product range.”

Coinciding with World Toilet Day and to celebrate the new ProNature range, Bloo commissioned Futurist James Wallman to research and reveal the ‘Toilet of the Future’, which could be sustainable, self-cleaning, and include innovations such as  health checkups.