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05-Sep-2019

Colour Catcher ‘Dare to Mix’ message challenges shackles of identity norms.

Henkel’s brand DYLON Colour Catcher announces partnership with MCWFC

Colour Catcher continues to challenge stereotypes in the Laundry and Home care sector while celebrating diversity throughout the partnership. Through multiple media channels, Manchester City players Steph Houghton, Demi Stokes and Jill Scott will show how their lives are a mix between their biggest passion and their football profession.

People will see Steph practicing yoga, Demi doing DIY and Jill channelling her inner artist, aiming to show that while we all have different aspects to our lives, using Colour Catcher, you can mix them all in the same load.

The partnership kicks off today with a panel discussion at the club’s Academy Stadium home. Entitled ‘Up Close and Personal’, the panel will be moderated by television presenter Jacqui Oatley.

Jacqui will speak to MCWFC players Janine Beckie, Aoife Mannion and Ellen White about their lives on and off the pitch, covering topics such key milestones, challenges and hobbies.

In addition, Colour Catcher will have pitch-side LED animation and sampling activation at the Etihad Stadium during the first ever Barclays FA Women's Super League Manchester derby on Saturday 7 September 2019.

Fans will get to watch one of the most anticipated matches of the year as Manchester City and United’s women’s teams face one another, while they will also have the chance to win a range of Manchester City merchandise at the Colour Catcher stall which will be based in City Square ahead of kick-off.

Commenting on the new partnership, Gavin Makel, Head of Women’s Football at Manchester City said: “Everyone at Manchester City is excited to welcome Colour Catcher as an official partner of our women’s team. We are delighted to be working with such a trusted, well-known brand and hope this is the beginning of a long and successful journey for both parties.”

DYLON Colour Catcher’s Marketing Director, Nikki Vadera, added: “Last year’s campaign was very well received by consumers and retailers, and this year’s campaign develops the ‘Dare to Mix’ message by focusing on breaking free from prejudice and the shackles of identity norms. Everyone is multifaceted and has various hobbies and passions outside the 9-5. What better way to reinforce this than to partner with Manchester City Women’s Football Club to showcase the players and their different passions?  

“We are excited to be working with the team over the next few seasons. In fact, there could not have been a better time for this collaboration, particularly on the back of the players’ successes on the international stage.”

Manchester City players Steph Houghton, Demi Stokes and Jill Scott