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#AViewFrom Henkel North America: Bridgewater, NJ

#AViewFrom Henkel North America series

Employees / People Production & Logistics 27 Jun 2023
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Did you know that Henkel North America employs approximately 8,000 employees in more than 70 sites across the U.S. and Canada? Collectively, these sites support two business units: Adhesive Technologies and Consumer Brands.

Our #AViewFrom series features select locations, sharing information and facts about our sites across Henkel North America.

Henkel’s Bridgewater, NJ site is home to over 200 employees whose main efforts are supporting the Adhesive Technologies’ Packaging, Consumer Goods, and Lifestyle businesses. Learn more in this segment of #AViewFromBridgewaterNJ

Aerial view of Henkel’s Bridgewater, NJ facility, a brick building with large glass windows, surrounded by green lawns and trees

In this story, you will learn about:

At the Henkel site in Bridgewater, New Jersey, adhesive experts develop some of the most high-tech, innovative, and modern adhesive solutions in the world. Team members pay special attention to enabling production automation, improving sustainability processes, and enhancing consumer comfort, as well as convenience.

History

The Bridgewater facility became part of the Adhesive Technologies division of Henkel Corporation through the April 2008 acquisition of the adhesives business of National Starch and Chemical Company. Ongoing investments at the site serve to enhance collaboration and innovation with customers.

Collage showing examples of consumer industry segments supported by Henkel’s Adhesive Technologies: packaged goods in a retail aisle, athletic wear for sports, baby care products in a shopping cart, and a child playing with toilet paper in a bathroom.

Innovative solutions developed by the Adhesive Technologies team in Bridgewater are used in over 800 industry segments.

Innovation 

A Customer Experience Center is located on site, within Technology Center Bridgewater, which showcases innovative solutions and provides an environment for dedicated collaboration with customers. The Center features a dynamic exhibit space and a digital experience room where visitors can explore Henkel’s entire technology portfolio of adhesives, sealants, functional coatings, and specialty materials.

Left: Display area inside Henkel’s Customer Experience Center featuring product samples, informational panels, and mannequins showcasing applications of Adhesive Technologies solutions. Right: Interactive presentation space at Henkel’s Customer Experience Center with large digital screens displaying product visuals and attendees seated on stools viewing the display.

The Customer Experience Center showcases Henkel’s entire portfolio of innovative solutions from Henkel Adhesive Technologies.

In addition to research and development laboratories, equipment replicating customers’ manufacturing processes enables Henkel to support customers from concept to commercialization, accelerating time to market.

Left: Two employees stand beside a large industrial pilot coater with multiple rollers and white paper threaded to it. Right: A high-speed hotmelt laminator featuring multiple rollers, spools of material, and a central control panel with a touchscreen interface operated by an employee.

On-site equipment replicates customers’ manufacturing processes and accelerates time to market: A pilot coater ‏(left) supports the development and testing of pressure sensitive adhesive coatings for applications in the tapes, labels, graphics, and medical markets. A high-speed hotmelt laminator ‏(right) supports the nonwovens/hygiene market.

man smiling into camera

The central focus of our team is leading innovation activities to develop sustainable solutions for our customers. With the help of digital technologies, numerous exhibits and equipment on site that replicates their own operations, customers from across the region can experience firsthand our innovative and technological power. We welcome customers and business partners, alike, to our facility to work together with us.

Michael Harwell, Vice President of Innovation, Consumer Goods Adhesives

Community Service

Henkel’s Bridgewater team is well-versed in volunteerism and community service. Team members participate in ongoing volunteer opportunities, including sustainability learning sessions at a local middle school, frequent donation drives to benefit the local food bank, holiday gift giving and other activities.

Left: Group of employees standing outside together on grassy ground wearing red T-shirts displaying the Henkel logo and the words: “Blood Cancer United.” Right: Six race participants wearing red shirts with the words “Blood Cancer United,” posing under a canopy, wearing race bibs and medals, with one holding a trophy.

Bridgewater employees participated in the 2025 Corporate Cup Challenge 5K Run/3K Walk, raising over $3,500 for The Somerset Children’s Center and Blood Cancer United.

Spotlight on Our Bridgewater Pioneers

A customer experience tour guide shows a group of customers the Infinity Room at the Technology Center Bridgewater.
Technology Center Bridgewater

Visit the Technology Center Bridgewater to experience our state-of-the-art R&D facilities, breakthrough technologies, and partner network to help you achieve your sustainability goals.

Learn more