Learn more about Henkel Brands & Businesses in UK & Irelands: Includes useful information about the brands, technologies and latest innovations in our business areas: Adhesive Technologies and Consumer Brands.
Our relationship with TerraCycle® kicked off with a collaboration with Henkel’s Adhesives Technologies that focused on developing a process that deactivates adhesives, making it easier to remove them from the plastic packaging. Through this process, adhesive materials are melted and turned into pellets that can be used to manufacture new products. This innovation led to the launch of a first-of-its-kind recycling program that allows customers in the U.S. to recycle their used adhesives packaging instead of sending it to a landfill or incinerator.
In 2019, our Laundry & Home Care business launched a recycling program with TerraCycle® that allows consumers of our Canadian Laundry brands Sunlight® and Purex® to send in their empty plastic detergent pouches for recycling at no charge.
On the Beauty side of our business, our Zotos Professional® brand worked with TerraCycle® to launch a free U.S. recycling initiative in 2020 that diverts packaging for the Better Natured™ line of vegan hair care product packaging from the landfill. And in 2020, our Schwarzkopf® retail brand partnered with TerraCycle® to make 100 percent of their retail hair care, color and styling product packaging recyclable in the U.S.
Thanks to TerraCycle®, packaging for many of Henkel’s beloved brands is gaining new life in consumer products ranging from park benches to watering cans.
Examples of upcycled TerraCycle® products, created from recycled waste.
"Since our founding, TerraCycle® has made it our mission to 'Eliminate the Idea of Waste' by recycling the traditionally non-recyclable and diverting waste from landfills," says Tom Szaky, CEO and Founder of TerraCycle®. “We look forward to continuing our partnership with Henkel for years to come, as we work together to challenge the status quo on sustainability.”
As product packaging continues to evolve, Henkel is committed to bringing new levels of sustainability to the equation. Working with partners like TerraCycle®, we can make everyday Earth Day.
*Excluding products where ingredients or residue may affect recyclability or pollute recycling streams.