The social initiative Shaping Futures has given itself one mission: to empower people. Run by Schwarzkopf Professional, the worldwide program is dedicated to teaching disadvantaged youngsters the craft of hairdressing so they can forge a brighter future for themselves.
How Shaping Futures evolved
Born from a small Japanese project with Cambodian street children in 2008, Shaping Futures evolved into a global initiative in 2010 when Schwarzkopf Professional partnered with the leading non-profit organization SOS Children’s Villages. Since then, the initiative has helped put over 2,500 young adults in 30 countries on a path towards a brighter future. Shaping Futures is supported by the Fritz Henkel Stiftung foundation, which is committed to driving social progress.
Fritz Henkel Stiftung foundation
30 million euros donated to over 4,000 projects, supporting around 3.5 million individuals in more than 100 countries around the world: The Fritz Henkel Stiftung foundation, through which Henkel channels its social engagement as well as that of its employees and retirees, is turning 10 in 2021. The foundation is closely interconnected with Henkel but operates independently from the company. It supports projects in the fields of education and science, social issues, art and culture, fitness and health as well as environmental protection with a specific focus on promoting equal opportunities and sustainable education. For this purpose, the foundation works together with non-profit organizations and partners around the world.