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08-Dec-2015  Düsseldorf / Germany

Increasing consumer awareness for sustainable lifestyles

Henkel encourages climate-friendly behavior with new footprint calculator

Not only companies, but also individuals can contribute to more sustainability through personal lifestyle choices. With the help of its new CO2 footprint calculator, which is available on computers and mobile devices, Henkel aims to increase public awareness of climate change. By answering simple questions about their daily life, users can quickly estimate the amount of CO2 emissions they generate within the areas of housing, nutrition, mobility as well as holiday and leisure. And by providing their anonymous results to the Wuppertal Institute, participants can contribute to scientific research on sustainable lifestyles. The Wuppertal Institute for Climate, Environment, and Energy explores and develops guiding principles, strategies and tools to foster more sustainable development on the regional, national and international level.

Open Slideshow Henkel Footprint calculator

“How climate-friendly am I?” – You can answer this question in a few minutes using Henkel’s new footprint calculator. This tool was developed in cooperation with the Wuppertal Institute for Climate, Environment, and Energy.

Open Slideshow Estimation of the annual CO2 consumption in nutrition

Answers to simple questions about one’s personal lifestyle allow for a quick estimation of the annual CO2 consumption in the areas living, nutrition, mobility as well as holiday and leisure.

Open Slideshow

The results page shows which personal behavior already is climate-friendly and which could be improved. For a better understanding, one’s overall footprint is translated into car kilometers and trees and can be compared against the German average.

International leaders are currently negotiating a new global climate protection agreement for reducing worldwide greenhouse gas emissions at the UN climate conference COP21 in Paris. A sharp increase in CO2 in the atmosphere is causing a warming of the planet and is the main cause of climate change. Without turning away from our current economic strategy and lifestyle, the average temperature of the planet could rise by up to 5 degrees by the end of this century, according to the German Federal Environment Agency. To address this concern, scientists advise to limit the temperature rise to 2 degrees Celsius. In order to accomplish this, the annual level of CO2 emission per person needs to be reduced worldwide from 6.8 tons to roughly 2 tons, according to the environment agency.

Henkel demonstrated its commitment to climate change by joining the CEO Climate Leaders pledge – an open letter that urges world leaders to provide an ambitious, binding climate agreement in Paris. Energy and climate are integral parts of Henkel’s “Factor 3” strategy to become three times more efficient by 2030. Hereby, Henkel focuses on the efficient use of energy, reducing the energy use of its worldwide operations and preventing greenhouse gas emissions. In the decade between 2004 and 2014, the company reduced energy consumption by 46 percent and cut the corresponding CO2 emissions by 42 percent. With the help of its new CO2 footprint calculator Henkel enables every consumer to make a personal contribution to climate protection.

Discover your personal footprint on www.henkel.com/sustainability/footprint-calculator

Find more information about the Wuppertal Institute for Climate, Environment, and Energy on www.wupperinst.org