1 Feb 2023

Pritt is partnering with children’s mental health charity, Place2be, to support positive mental health and creativity of young people.

Pritt supports children’s mental health

Pritt recognises the impact that crafting activities can have on mental health, so the ‘Crafting for Wellbeing’ guide has been developed to foster creativity. Place2be is a children’s mental health charity with over 28 years’ experience working in UK schools with pupils, families, and teachers. They provide support through one-to-one and group counselling offered by expert counsellors to develop mentally healthy schools.

As 1 in 6 children have a diagnosable mental health problem, and 50% of those with lifetime mental health problems show symptoms by 14 years old, the support Place2be provides is vital in improving young people’s ability to navigate their mental health struggles. Research has shown that after one-to-one counselling sessions with Place2be, 76% of children with severe difficulties show an improvement in mental health, and 75% found it easier to make and keep friends, according to parents and carers.

Pritt has created a crafting guide with activities designed to promote positive mental health in children. The engaging and thoughtful crafts in the guide include making a gratitude tree, manage your emotions wheel, and other fun crafts to help children express themselves while connecting with their creative side.  

Schools are encouraged to get involved to show their support by downloading the craft guide, pupils craft their favourite one, then share a photo of the craft using the hashtag #CraftWithPritt. For every craft shared under the hashtag, Pritt will donate £5 to Place2be up to a total value of £10,000.

On Pritt’s commitment to children’s positive mental health, Stefano Baldani, Head of Category Marketing ACC, said “Beyond the donations made through the crafting guide, Pritt supports Place2be’s partnership with the Young Voices choir to fundraise for a training programme for teachers and school leaders across the UK. The Young Voices are the largest children’s choir in the world made up of children aged 6-13, and their performance combines the power thousands of children singing together as one, with accompaniment from a wide range of musicians and artists to create a beautiful harmony.”

In view of Henkel’s support of Place2be at the Young Voices concert, Vicky Howes, Shopper and Trade Marketing Manager ACC, said, “On 18th January, Henkel volunteers helped fundraise at the Young Voices concert, where 8,888 primary school students performed at the O2 Arena in London. A total of £3,220 was raised that evening through the donation collections, which could pay for 201 children struggling with trauma in the UK to have a 50-minute one-to-one session with a counsellor. This vital support helps make a tangible difference to the lives of children across the nation. A big thanks to all volunteers who joined us on the evening!”