10 Feb 2021

Schwarzkopf Professional opens applications for #SKPCollective 2021

Schwarzkopf Professional has an exciting new opportunity for social media savvy hairdressers who thrive in a digital environment.

With five spaces up for grabs on the #SKPCollective 2021, applications are now open to hairdressers across the UK and Ireland. The #SKPCollective provides its members with a host of impressive benefits, including regular hands-on workshops covering social media skills and photography; access to industry events; opportunities to assist backstage at Schwarzkopf Professional events; a photography kit and access to new product launches ahead of the market.

In return, Schwarzkopf Professional will benefit from exclusive content produced by #SKPCollective members, as well as exciting and engaged brand champions who are genuinely proud to spread the word for the brand, both to their best clients and beyond.


It doesn’t matter if you don’t have a huge following – as long you love social media, enjoy creating engaging content and tutorials and want the opportunity to hone your skills, grow your network and develop your professional profile.
To audition, you need to create two 30-second videos:

  • One introducing yourself and explaining why you want to be part of the team
  • Another 30 second (or less) video (think TikTok or Instagram Reels) showcasing a hair hack – show us your work and the products you use to create amazing hair for social media.  

Send both videos via email to Elizabeth.glanville@henkel.com and John.beech@henkel.com. Please also include links to your social media profiles – make sure they’re public!

The deadline is 5pm on Friday 19th February.