Story

Feeling Electric: LOCTITE’s TAG Heuer Porsche Formula E Team Wins Big at the 2024/2025 ABB FIA World Championship

LOCTITE-powered TAG Heuer Porsche Team have secured top spots in both the Manufacturer and Team standings in the 2024/2025 ABB FIA Formula E World Championship.

Industrial Adhesives Innovation 31 Jul 2025
A group of people celebrating at the Formula E world championship.

The LOCTITE-powered TAG Heuer Porsche Team have been crowned champions in both the Manufacturer and Team standings in the 2024/2025 ABB FIA Formula E World Championship! This victory comes following the conclusion of the championship in London on 27 July. It marks the first time they have achieved this electric dual victory during Formula E. Additionally; Pascal Wehrlein earned his spot on this season’s podium after achieving third place in the Drivers’ Championship.

LOCTITE and TAG Heuer Porsche’s Innovative Drive

The TAG Heuer Porsche Team’s Porsche 99X Electric GEN 3 Evo debuted this season, showcasing a brand-new purple livery. This upgraded model is faster and wields more power than the previous GEN3 car. Formula E is a chance for both drivers and manufacturers to shine. It can operate as a showcase for the most innovative cutting-edge electric vehicle (EV) technology from various manufacturers. LOCTITE plays an instrumental role in this with the TAG Heuer Porsche team, as they provide technical expertise to ensure maximum reliability of the Porsche 99X Electric.

A purple electric race car on a race circuit.

This season’s partnership with the TAG Heuer Porsche Formula E Team has been a great example of how shared values around innovation and precision can drive real performance. The team’s success this year is a powerful testament to what’s possible when engineering excellence and cutting-edge materials come together. At Henkel Adhesive Technologies, we’re proud that LOCTITE supported the team with reliable, high-performance solutions throughout the season.

An Electric Partnership with LOCTITE

Since 2022, Henkel’s LOCTITE has partnered with the TAG Heuer Porsche Formula E Team at the ABB FIA Formula E World Championship. In additional to relevant expertise, LOCTITE provides adhesives to utilise such as threadlockers, structural adhesives, instant adhesives, and thread sealants. The utilisation of these adhesives ensures maximum reliability, from the operation of suspension bearings to powertrain bolts. More than 14 LOCTITE products are used to ensure this technical reliability, as well as to also contribute to lightweighting. Lightweighting is of vital importance in a race where speed is key.

We are very pleased that the TAG Heuer Porsche Formula E Team has continued last year’s top performance, when Pascal Wehrlein became Formula E Champion, into this year as well  by winning the Teams' and Constructors’ Title and being named Best Manufacturer.

We are absolutely thrilled about the success of the TAG Heuer Porsche Team, and would like to share our congratulations to the entire Porsche Team. We firmly believe that this winning streak will continue over the next two years, as we at LOCTITE will keep supporting the Porsche Formula E Team with our technologies and services successfully.

This electric partnership showcases strong shared values of innovation and sustainability. The LOCTITE team looks forward to an incredible future with the team!

Left: A race car driver emerges from a race car. - Right: A purple race car standing still on a race circuit.

Read more about LOCTITE’s TAG Heuer Porsche Formula E Team partnership here

Related Feature

Innovation teaser image
INNOVATION

Ideas that shape the market.