The esteemed event lived up to its reputation of uniting hairdressers from all over the world, with three days dedicated to celebrating and developing the best of the professional hairdressing industry. The professionals only exhibition gave hairdressers the opportunity to network and learn tricks of the trade, useful styling techniques and the best products to achieve creative hairstyles.
The show was a cluster of originality, with hairstyling inspiration around every corner. Attendees were able to watch live demonstrations of hair colouring, cutting, and styling techniques performed by iconic hairdressers from all over the nation. Guests were also given the tools to grow their hairdressing business through professional seminars hosted by business titans in the industry, covering topics ranging from salon finance to digital marketing.
Schwarzkopf Professional’s bold presence at the show was undeniable, with their sponsorship of the British Hairdressing Awards 2022 gallery, which offered attendees an industry exclusive preview of the collections submitted by this year’s nominees.
The atmosphere at the Schwarzkopf Professional stand was electric over the three days, with showstopping live demonstrations from the Schwarzkopf Professional ambassadors, that created inventive looks that challenged the norms of professional hairdressing, while using Schwarzkopf Professional products.
The brand ambassadors gave performances that showcased their imaginative artistry, with tutorials and presentations from industry experts such as, Rick Roberts, Debbie G, and Phillip Bell- as well as hair-bending displays from the young talent that are currently being mentored and educated in Schwarzkopf programmes, including The Collective, Ignite Team, and the Young Artistic Team.
The capabilities of Schwarzkopf Professional products were evident in the creation of the outstanding hairstyles- Colour Alchemy was used to transform sleek hairstyles to rave-worthy looks, with its colour changing abilities that are responsive to heat and light to create holographic effects in hairstyles.
Chroma ID was used to create daring, colourful looks on a variety of hair textures with its integrated bonding technology that provides semi-permanent colour without causing hair damage. The Osis Session Label products are another honourable mention that were used to create volume and intense hold on a variety of hair textures, ranging from fine to coarse hair, and the show-stopping looks that resulted had a lasting impact on the crowd who witnessed the product’s versatility.
The Salon International show was a genuine display of the best that professional hairdressing has to offer, and the experience served to inspire current industry professionals and the next generation of hairdressers to adopt the best techniques while expressing creativity in unconventional ways.