Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Trade Marketing Specialist
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About this position
What you´ll do
- Develop and execute trade marketing plans by channel and market, aligned with brand and category priorities.
- Build and implement modern trade plans covering planograms, category management, in-store visibility, promotions, and key-account activations.
- Translate brand strategies into effective channel-specific POS materials, merchandising standards, assortment, pricing, and promotional activities.
- Define shopper profiles by channel and category and use insights to improve assortment, messaging, pack formats, price points, and in-store triggers.
- Establish and manage field data collection covering distribution, shelf visibility, pricing, promotions, out-of-stocks, competitor activity, and share of shelf.
- Analyze sell-in, sell-out, stock, and field data to identify performance gaps and develop clear action plans with Sales and distributors.
- Lead trade execution of new product launches, ensuring strong listings, distribution, visibility, and sales-force enablement across channels.
- Manage trade marketing budgets and track key channel KPIs, including distribution, sell-out growth, stock cover, promotional effectiveness, and ROI.
What makes you a good fit
- Bachelor's degree in Marketing, Business, or related field; MBA an advantage.
- 4 –7 years in trade/channel marketing, ideally in FMCG
- Proven experience in the GCC/MENA region; KSA market exposure a strong plus.
- Solid grounding in distributor management, shopper marketing, and category management.
- Demonstrated use of field data and shopper insight to drive channel decisions from data collection through analysis to action.
- Strong analytical skills, comfortable with sell-in/sell out data, market/panel data, and building the commercial case.
- Budget and project management discipline; able to run multiple channel initiatives at once.
- Excellent cross-functional collaboration and negotiation skills.
- English essential; Arabic is a plus
- Direct modern trade / key-account experience, with a track record of retailer joint business planning.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 26100486
Job Locations: United Arab Emirates, Dubai
Contact information for application-related questions: recruitmentgcc@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes, simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please! Henkel is an international company, and you will be collaborating with colleagues from around the world. That is why English is our official company language.
As a general guideline, we recommend writing your application in the same language as the job advertisement. This helps ensure clarity and consistency throughout the recruitment process.
Do I get feedback during the application process about the state of my application?
Every role at Henkel is unique and so is every candidate.
Finding the right match matters, not just for us, but for you. We are committed to ensuring that both the candidate and the company are a great fit for one another. Candidates can always check the status of their application in their application profile.
Throughout the entire recruitment process, we will keep you informed and provide feedback at every stage. Your journey with Henkel starts with transparency and mutual respect.
Can employees move between business areas and/or to a different country?
Yes. Our “Triple Two” philosophy is designed to do just that by encouraging top talent to work in at least two different roles, in two distinct business areas, and in two different countries.
Why do we promote this? Because we believe that diverse experiences across functions and locations are key to your development and will help you gain a holistic understanding of Henkel as a global company.
Whom do I contact if I have questions concerning my application?
Our recruiting team is here to help with any questions or requests you may have throughout the application process.
Feel free to reach out to the team here. We are happy to assist you!