We are driven by a passion for creating beautiful hair and this is reflected in each of our products. As an umbrella brand, Schwarzkopf comprises a broad brand portfolio in the three categories hair care, hair styling and hair coloration, including legendary UK brands such as Live, Colour Expert and got2b. The well-known Schwarzkopf silhouette trademark is placed on every product package and appears prominently in every television ad.
Schwarzkopf is a hair cosmetic brand that represents quality, expertise and innovation for more than 120 years. Schwarzkopf enjoys full trust of consumers.
Schwarzkopf stands for innovation, reliability, quality, trust and competence - these are the foundations on which our business thrives. We are driven by a passion for creating beautiful hair and this is reflected in each of our products.
For Consumers in Retail
For salon professionals
We are Schwarzkopf Professional – from our start as a Berlin Family business, we have always been Reinventing hair. Today, our hairdresser community stretches around the globe with one common bond: an absolute passion for hair.
We create with hairdressers for hairdressers to give you leading-edge products with relevant services before anyone else. We bring you the latest hair trends via our seasonal Essential Looks and digital influencers, global education and salon support programs, tailored and delivered by truly passionate people.
Our partnership is all about adding real value to your business so you can stand out. Why? Because your success is our success.