Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Digital Campaigns & eCRM Specialist
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About this Position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you'll help execute campaigns across paid media and eCRM channels, turning data and insights into actions that drive engagement, customer acquisition and growth. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do.
What you´ll do
- Execute digital campaigns across paid media and eCRM channels, (including Meta, TikTok, Google).
- Track campaign performance against commercial KPIs including ROAS, CPA, revenue and customer acquisition targets.
- Work closely with agency partners and internal stakeholders to implement campaign plans and ensure effective cross-channel execution.
- Produce regular performance reporting, translating data into actionable insights, recommendations and next best actions.
- Support audience segmentation and targeting strategies to improve campaign effectiveness across paid and owned channels.
- Ensure all creative assets, messaging and copy remain on-brand and aligned with campaign objectives.
What makes you a good fit
- Experience managing digital campaigns across social (Meta/TikTok/Google) and eCRM platforms.
- Understanding of paid social and email marketing campaigns.
- Experience managing agency partners and driving performance against defined KPIs.
- Understanding of customer and data-driven marketing principles.
- A proactive and adaptable mindset.
- Excellent communication and collaboration skills.
- Strong analytical skills and the ability to translate data into actionable insights.
- Ability to manage multiple projects and meet deadlines.
Desirable:
- Experience within beauty, FMCG, retail or eComm.
- Knowledge of customer segmentation, lifecycle marketing and digital analytics tools such as GA4.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Performance bonus / incentives
- Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
- Annual Leave: 27 days plus 8 Bank Holidays
- Celebration vouchers
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26101024
Job Locations: United Kingdom
Contact information for application-related questions: RecruitmentUKIE@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes, simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please! Henkel is an international company, and you will be collaborating with colleagues from around the world. That is why English is our official company language.
As a general guideline, we recommend writing your application in the same language as the job advertisement. This helps ensure clarity and consistency throughout the recruitment process.
Do I get feedback during the application process about the state of my application?
Every role at Henkel is unique and so is every candidate.
Finding the right match matters, not just for us, but for you. We are committed to ensuring that both the candidate and the company are a great fit for one another. Candidates can always check the status of their application in their application profile.
Throughout the entire recruitment process, we will keep you informed and provide feedback at every stage. Your journey with Henkel starts with transparency and mutual respect.
Can employees move between business areas and/or to a different country?
Yes. Our “Triple Two” philosophy is designed to do just that by encouraging top talent to work in at least two different roles, in two distinct business areas, and in two different countries.
Why do we promote this? Because we believe that diverse experiences across functions and locations are key to your development and will help you gain a holistic understanding of Henkel as a global company.
Whom do I contact if I have questions concerning my application?
Our recruiting team is here to help with any questions or requests you may have throughout the application process.
Feel free to reach out to the team here. We are happy to assist you!