Learn more about Henkel Brands & Businesses in UK & Irelands: Includes useful information about the brands, technologies and latest innovations in our business areas: Adhesive Technologies and Consumer Brands.
*The national survey which was conducted by Leger** reveals that, of those with hockey equipment: 36 per cent admitted to never washing their gear; 23 per cent said they wash their equipment less than once a year; 18 per cent reported washing their gear on an annual basis; and 23 per cent confirmed washing their equipment more than once a year.
Of those who said they never wash their hockey equipment, seven per cent of respondents said they didn't mind living with the pungent odour often associated with hockey equipment; 25 per cent admitted they didn't know they could wash their hockey gear; another 15 per cent thought it would be too difficult; and nine per cent did not realize they could use laundry detergent at home to wash their equipment.
"Families across the country will be happy to hear of this new solution from Purex® for washing hockey and other washable sports gear," says Napaporn Slattery, Ph.D., Formulations Manager, Detergents at Henkel Corporation, the Germany-based company that creates and markets Purex® in North America. "Purex® Odour Release is the first branded value laundry detergent in Canada that boasts fragrance encapsulation with odour-elimination technology, which is ideal for hockey-obsessed Canadians because it helps fight tough odours."
To further support the launch, Henkel will roll out its mobile Purex Odour-Free Hockey Shop at 10 stops in eight Ontario cities in March and April 2018. The shop, which demonstrates to consumers that they can easily and effectively wash their hockey gear, is giving out free used hockey equipment washed in Purex® Odour Release. Visit PurexHockeyShop.ca for more details.
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