30-Aug-2017 Williamsport, PA
all® and Snuggle® Swing for the Fences at the 2017 Little League World Series
Henkel’s all® and Snuggle® brands were heavy hitters at this year’s Little League® Baseball World Series, which took place from August 17-27 in Williamsport, Pennsylvania.
As the Official Products of Little League®, the popular detergent and fabric softener brands made quite a splash onsite at the games. Did you know:
- all® and Snuggle® are used to wash every uniform at the Little League World Series?
- 96 loads of laundry are done each day at the Little League World Series? That’s 18,060 uniforms, towels and more that were washed this series with all ® detergent and Snuggle® fabric softener.
- The Snuggle® brand has given away 25,000 bears at the Little League World Series over the last five years? That’s a lot of “Snuggly Softness®”!
“2017 marks our 5th year as the official laundry products sponsors for Little League, and we couldn’t be prouder to be a part of such an outstanding organization,” said Bridgette Miller, Vice President, Marketing for the all® brand. “To date, all® and Snuggle® products have washed over 72,000 uniforms at the Little League World Series. We’re thrilled that Little League® trusts our products to keep dirt and grass stains at bay while leaving uniforms soft and smelling fresh.”
All players, fans, and attendees were encouraged to stop by the all® and Snuggle® Family Fun Zone tent to hang out with the iconic Snuggle Bear and take part in exciting games and chances to win great prizes, including an all® & Snuggle® exclusive pin.
Family Fun Zone attendees participated by:
- Throwing a Fresh Fastball with all® and Snuggle® to strike out stains and odors
- Keeping score of all uniforms washed with all ® and Snuggle ® in real time at the Washed Uniform Counter
- Taking a photo at the all® and Snuggle® booth to capture the special day
Game attendees also got to watch Snuggle Bear throw out the first pitch at the August 23 game. A Little League World Series first, Snuggle Bear is the only bear to receive this honor.