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10-Feb-2017  Scottsdale, Ariz.

Largest Consumer-Voted Survey Determines Distinguished Award

Schwarzkopf Keratin Color Voted Product of the Year in 2017

Schwarzkopf, a brand of the Henkel Corporation, announces Schwarzkopf Keratin Color, their most caring at-home coloration collection, as winner of Product of the Year for 2017.

Product of the Year is the world’s largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer research.  Schwarzkopf Keratin Color has taken home the top honors in the hair treatment category.   

Thanks to its unique Keratin Care Complex System for care and protection during and after coloring, Keratin Color delivers 100% gray coverage and fuller hair with up to 80% less hair breakage. Additionally its Ammonia Control Technology ensures a low-odor coloring experience.

“Competition is fierce among consumer brands, with thousands of new products introduced to market each year,” said Mike Nolan, Global CEO, Product of the Year USA. “This year’s winners will have a true advantage over competitors as they are able to utilize the distinctive red Product of the Year logo on packaging and in brand advertising to show shoppers that over 40,000 consumers recommend their product against the competition.”

Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate innovation within their industry. Product nominations are then placed into categories such as beauty, personal care, household essentials, food and beverages, and are assessed on five key measures.  One product is then named the winner of each category, based on the results of the consumer survey.

“We are thrilled that Schwarzkopf Keratin Color has been selected as a 2017 Product of the Year Award winner,” said Nadine Berghaus, VP Hair Care. “To stand out among the competition in a survey of 40,000 consumers is a distinguished honor, and we look forward to continuing our tradition of giving consumers professional haircare results from the comfort of their own home.”

The complete list of 28 winners selected to receive the 2017 Product of the Year Award can be found at productoftheyearusa.com or follow along on social with #POYUSA2017.

Social Media Handle: @Schwarzkopfus
Hashtag:  #KeratinColor