15-Feb-2017 Düsseldorf / Germany
Henkel Russia with online store on AliExpress MALL
When speaking about e-commerce and internet giant Alibaba, most people will likely think of China. But also Russian consumers are following the global e-commerce trend. That’s why Henkel Russia is collaborating with AliExpress MALL, a division of Alibaba: On its online store on the e-commerce platform, Russian consumers find a portfolio of Henkel’s Beauty Care and Laundry & Home Care products, including brands such as Gliss Kur, Fa, Schauma, Syoss, Persil, Vernel and Pemos.
The collaboration with AliExpress MALL will help Henkel to enlarge its presence on the Russian online market, and get the attention from online buyers. “Development of online sales channels is one of the priority areas of growth for our company. Every year, e-commerce is becoming more popular in Russia,” said Irina Eliseeva, Sales Director at Henkel Beauty Care in Russia. “Our virtual store in the AliExpress MALL is a special sales channel, with corporate branding and its own promotional activities.” The AliExpress MALL platform is an exclusive format created only for the Russian market.