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14-Feb-2017  Scottdale / USA

Two Henkel brands awarded „Product of the Year“ in 2017

Highly recommended in the US

The store shelves are packed with products and it’s hard to decide which ones to pick. In the US, 40,000 consumers vote for the best products of the year to help fellow shoppers make purchase decisions. And this year Henkel scored twice: Schwarzkopf Keratin Color and Snuggle Plus SuperFresh were awarded “Product of the Year” in their respective categories.

Schwarzkopf Keratin Color and Snuggle Plus Superfresh

Schwarzkopf Keratin Color and Snuggle Plus Superfresh were awarded “Product of the Year” in the US.

“Competition is fierce among consumer brands, with thousands of new products introduced to market each year,” said Mike Nolan, Global CEO, Product of the Year USA. “This year’s winners will have a true advantage over competitors as they are able to utilize the distinctive red Product of the Year logo on packaging and in brand advertising to show shoppers that over 40,000 consumers recommend their product against the competition.”

Schwarzkopf Keratin Color

In 2015, Schwarzkopf was launched in the US in an exclusive partnership with Walmart. It then did not take long for the hair coloring brand Schwarzkopf Keratin Color to gain considerable market shares. The brand has significantly expanded its market presence in January 2016 and can now be found at all of the most important retailers in the USA and Canada. Thanks to its unique Keratin Care Complex System for care and protection during and after coloring, Keratin Color delivers 100 percent gray coverage and fuller hair with up to 80 percent less hair breakage. Additionally, its Ammonia Control Technology ensures a low-odor coloring experience.

Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate innovation within their industry. “We are thrilled that Schwarzkopf Keratin Color has been selected as a 2017 Product of the Year Award winner,” said Nadine Berghaus, Vice President Hair Care. “To stand out among the competition in a survey of 40,000 consumers is a distinguished honor, and we look forward to continuing our tradition of giving consumers professional haircare results from the comfort of their own home.”

Snuggle Plus SuperFresh

In September 2016, Henkel closed the acquisition of The Sun Products Corporation thus reaching the No. 2 position in the North American laundry care market. The fabric conditioner Snuggle is part of the acquired leading brands. Snuggle Plus SuperFresh is the only dryer sheet on the market with odor-eliminating technology. Along with Snuggle Plus SuperFresh fabric conditioner, it provides a regimen designed to help eliminate tough odors from your laundry.

Snuggle Plus SuperFresh dryer sheets, which were launched in 2016, were recognized as the Product of the Year for the Fabric Conditioner category. “This shows our Snuggle brand innovations are right on target with what consumers are looking for,” said Michael Monteleone, Senior Brand Manager, Snuggle. “We are delighted to have received this honor for a brand innovation we’re extremely proud of – one that carries on Snuggle’s mission to make the world a softer place.”

About Product of the Year (POY)

Product of the Year is the world’s largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer research. The complete list of 28 winners selected to receive the 2017 Product of the Year Award can be found at productoftheyearusa.com.