01-Sep-2016 Düsseldorf / Germany
Ordering Henkel products with one press
Realizing that you are running out of Persil detergent when doing your laundry, or holding the last bottle of Schwarzkopf shampoo when washing your hair? When running low, consumers can order their favorite products with a simple press of a button: Now, Amazon Dash Button for selected Henkel brands is available for consumers in Germany and the UK.
The Amazon Dash Button is a Wi-Fi-connected device that conveniently reorders your favorite products with the simple press of a button. Thanks to a reusable adhesive and a removable hook, consumers can place it wherever they want. With the Amazon Dash Button, consumers in Germany can order products from Henkel’s brands Schwarzkopf, Diadermine, Persil and Somat. In the UK, the Dash Button is available for the Beauty Care brand Right Guard.
“We are excited about working with Amazon to offer the Dash Button for some of our leading brands to consumers in Germany and the UK,” said Tim Petzinna, Vice President Global Sales Beauty Care at Henkel. “We’re always striving to create more convenient shopping experiences for consumers and with the Dash Button, we are doing just that,” adds Christoph Till, Vice President Global Sales Laundry & Home Care at Henkel.
So far, Amazon Dash Buttons have been available in the US – since June, consumers can order products of the Henkel brands Dial (shower gels and liquid hand soap), Persil and Schwarzkopf.