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28-Jun-2016  Ploieşti / Romania

Employee social engagement for building project in Romania

Hand in hand – giving families a home

Giving people in need a safe home: This is the goal of the “Welcome Home” program, which Henkel’s Adhesives for Consumers, Craftsmen and Building business area has started in cooperation with the aid organization “Habitat for Humanity.” For one week in June, a team of Henkel employees helped to build new homes for families in need in the Romanian city Ploieşti.

“A decent home can change so much,” says Steffi Goetzel, New Business Development within Adhesives for Consumers, Craftsmen and Building at Henkel and program coordinator. “That is why we launched the social responsibility program ‘Welcome Home’. We want to give families in need a perspective – by building, renovating and improving their homes together with aid organizations like Habitat for Humanity.”

Sixteen employees located in Germany and Austria travelled to Ploieşti, Romania. They worked hand in hand with about 40 volunteers from Henkel Romania under the guidance of Habitat for Humanity experts. The Henkel employees helped to finish the façades on an apartment building, making it possible for the first families to move in soon. The team also began construction of the ground floor of a second building, which included laying the bricks for the inner and outer walls.

“Being part of a construction team at a Habitat for Humanity job site is a very rewarding experience, because you can really see what a change you can make in a day and the difference you are making to the life of the families,” says Karla Dunlop, International Product Manager PU Foams and program participant.

Financial resources for the building project were collected in various fundraising activities organized by Henkel employees. In addition, the “Fritz Henkel Stiftung” foundation provided financial support. Furthermore, Henkel’s Adhesives for Consumers, Craftsmen and Building business area donated building products to the project in Ploieşti.

Following the pilot project in Romania, the “Welcome Home” program will be rolled out globally within the Consumers, Craftsmen and Building business area with additional projects to help provide home for low-income families.

About Habitat for Humanity

Habitat for Humanity is an international non-profit organization that helps families in need worldwide, through the construction of houses by the principle “helping people help themselves.” The special feature is that business and individuals support as volunteers on site at many different aid projects. Since 1976, Habitat for Humanity has helped more than 6.8 million people obtain a safer place to sleep at night, along with the strength, stability and independence to build better lives.