16-Feb-2016 Scottsdale, AZ / USA
Schwarzkopf sponsors U.S. TV show “Project Runway”
Project Runway, a fashion design contest TV show, is not only famous in the U.S., but also known in many more countries: and Schwarzkopf is part of it. The brand announced its first TV network collaboration in the U.S. with Lifetime’s Project Runway All Stars. Schwarzkopf has been named the official haircare sponsor of season five, which premiered February 11.
This season, Project Runway All Stars welcomes returning host, Alyssa Milano, alongside judges Isaac Mizrahi and Georgina Chapman. Linh Nygun will also join the team as lead hairstylist to transform the model’s runway looks in the official Schwarzkopf Hair Studio with the complete range of Schwarzkopf essence Ultime and Schwarzkopf styliste Ultime products.
“We are very excited to be the official hair sponsor of Lifetime’s Project Runway All Stars,” says Nadine Berghaus, responsible for Henkel’s hair business in the US market. “We are passionate about offering high performance hair care and styling products for every consumer so that they can create their own runway look at home. Therefore the sponsorship between Project Runway All Stars and Schwarzkopf is a perfect fit.”
Guest judges will include Kesha, Boy George, Vanessa Hudgens, amongst many others.