31-Aug-2015 Düsseldorf / Germany
Beck’s: Labeling innovation from Henkel for beverage bottles
The AB InBev brewery group relies on the new generation of Aquence XP adhesives from Henkel to label its Beck’s brand beer bottles.
Labels have to stick securely to glass bottles under the most adverse conditions, for example when a chilled bottle is also wet. Nevertheless, the label has to be easily detachable when the bottle is being cleaned. Henkel Adhesive Technologies has developed a new polymer for its glass bottle labeling adhesives that not only delivers outstanding performance features but is also casein-free. Casein, which is commonly used to manufacture labeling adhesives, is a protein contained in cow’s milk and is subject to high volatility in availability and price.
The new Aquence XP generation of labeling adhesives for multi-use bottles is based on synthetic materials. The multinational AB InBev brewery group uses this water-based solution on the production line for its famous Beck’s brand at the Bremen plant in Germany. The novel series of casein-free adhesives reduces the material usage, makes the process more efficient and enables Beck’s to apply all the labels and film/foil materials in its factory with just one adhesive.
The new formulation with its synthetic polymer component is an effective solution that offers numerous advantages. The first is optimal adhesion even under difficult conditions combined with easy wash-off when beer bottles are being cleaned for reuse. Other benefits of this Henkel innovation are reduced usage versus traditional labeling adhesives and improved process efficiency.