19-Aug-2015 Milan / Italy
Henkel sponsors Sustainability Village in Italy
The Sustainability Village is a valuable addition to the line-up of the Expo 2015, the Universal Exposition hosted by Milan, Italy, from May 1 to October 31, 2015. The village is part of a series of events dedicated to sustainable development. In the first week of August, children were invited to the Sustainability Village in Forlanini Park to play interactive games designed to help them reflect on how they can save precious resources like energy and water, and reduce the quantity of waste.
Henkel Italy, the sponsor of the event, offered a series of workshops, drawing sessions, and outdoor activities in order to teach children the importance of simple, sustainable actions, such as separating waste in the kitchen, turning off the taps while they brush their teeth, or not leaving the TV in stand-by mode. At the end of the event, each participant received a “Sustainability Champion Certificate”, as a reward that should encourage them to share these sustainability practices with their family members and friends.
The idea for the Sustainability Village comes from the success of the Sustainability Ambassadors Program launched by Henkel Italy in 2012, successfully rolled out with the active involvement of the 60 employees acting as Sustainability Ambassadors and teachers. Sustainability Ambassadors visit elementary schools in order to explain the concept of sustainability by means of simple, everyday examples. They have visited 2,500 schoolchildren in Italy since the start of the program. Globally, Henkel has trained more than 3,800 Sustainability Ambassadors – including all Management Board members – in 70 countries. They have educated about 36,000 children in 37 countries.
Expo 2015 is a platform for the exchange of ideas and shared solutions on the theme of food, stimulating each country’s creativity and promoting innovation for a sustainable future (The motto is: “Feeding the Planet, Energy for Life”). More about the 2015 Expo @ http://www.expo2015.org/en