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10-Apr-2015  Vienna / Austria

The eight finalist teams compete in Vienna

Winner of Henkel Innovational Challenge 8 to be revealed tonight

It’s been a fierce competition in the Austrian capital this week and the winner of the Henkel Innovational Challenge, Henkel’s student business game, is about to be revealed. During a long and busy Day 2, students devised a marketing plan in three hours, rapidly responded to budget cuts, and negotiated a budget with their fellow students. The competitors in the challenge had been narrowed down from 23 teams the day before to a final eight teams. The eight remaining teams are Austria, Benelux (Belgium), Croatia, Italy, Latin America (Brazil), Philippines, Poland, and Tunisia.

During the challenge, students had 20 precious minutes to consult with an “agency” of Henkel managers in order to get advice on their marketing plan and negotiations. For most students, negotiating a budget was an entirely new experience, which made it all the more difficult and valuable. While on Day 1, students were given enough time to prepare and tweak their presentations, on Day 2 they had to quickly adapt to a new task and work under time pressure.

The results will be announced during a lavish Gala Dinner and Award Ceremony at Vienna’s Palais Schönburg where the teams can relax and enjoy the festivities after a very intense week. The first, second, and third-place winners will receive 10,000, 4,000, and 2,000-euro travel vouchers, respectively, and will have the opportunity to meet Henkel CEO Kasper Rorsted. Even though there can only be one winner, the students have all gained valuable business experience and networking opportunities throughout the competition.

Experience the challenge for yourself in the pictures below:

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Open Slideshow Team The Sharp Shepards from Belgium

Team The Sharp Shepards from Belgium presents its product Persil Energy patch.

Open Slideshow Team Innovaders from Poland

Team Innovaders from Poland discusses its marketing plan.

Open Slideshow Team Darmalite from the Philippines

Team Darmalite from the Philippines works hard during the negotiations.

Open Slideshow Team Cyanofix from Italy

Team Cyanofix from Italy is thrilled to be in the top 8.

Open Slideshow Team Calumna from Tunisia

Team Calumna from Tunisia concentrates during the working phase.

Open Slideshow Team Athena from Brazil

Team Athena from Brazil is intently focused during the working phase.

Open Slideshow A member of the Croatian team Amidza looks up from his project

A member of the Croatian team Amidza looks up from his project.

Open Slideshow Austrian team A&G

Austrian team A&G blow brilliance with mentor Georg Grassl, General Manager of Laundry & Home Care Austria.

Open Slideshow The final 8 teams and HIC SteerCo leaders

They’re in the final round! The final 8 teams and HIC SteerCo leaders and Henkel managers Jean-Baptiste Santoul and Bernadette Bevacqua celebrate.


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