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20-Mar-2015  Düsseldorf / Germany

World Water Day 2015

Henkel takes steps to reduce water footprint

On March 22 each year, World Water Day is celebrated, drawing attention to the vital importance of a limited resource – fresh water. This year focuses on “Water and Sustainable Development”, a matter that Henkel carefully considers in its product use and production phases and one that is central to its strategy of achieving more with less.

Though some nations do not currently suffer from water scarcity, that is not the case worldwide, and shortages will worsen unless society takes action to use water sustainably. The world water supply is also unevenly distributed. Just nine nations – Brazil, Russia, China, Canada, Indonesia, the U.S., India, Columbia, and the Democratic Republic of Congo – possess 60% of the world’s water resources.

By 2025, 1.8 billion people will be living in regions with absolute water scarcity, and the water supply of two-thirds of the world population could be stressed. While the human population is expected to reach 9 billion by 2050, the world water supply is fixed, making it essential that the water we do have be used and treated carefully.

Henkel’s products are used in industrial processes and in millions of homes around the world, and Henkel focuses on developing water-efficient products. By taking steps to reduce the amount of water used in its products and production processes, Henkel can make a big impact.

The greatest area for improvement, however, is inside consumer’s showers. The product use phase generates 97.5% of Henkel’s water footprint.

In the production process, Henkel has consciously aimed to reduce its use of fresh water, with encouraging results. From 2004 to 2014, Henkel reduced its water use per metric ton of output by a staggering 59 percent.

Wondering how you can make a difference?

Tips for celebrating World Water Day:

  1. Wake up to how much water you use in your daily life. Take a look at the Schauma calculator to learn how much water you use, and how you can save both money and the planet by adjusting your showering habits. Finish your next shower with both body and conscience clean.
  2. Sing it out! Check out the video The Shower Rap: Water is my Homie for more inspiration and a new song to sing while taking a sustainable-shower:

Views:

The Shower Rap: Water is my Homie

1:05 Min.

224732

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