17-Mar-2015 Dubai / UAE
Henkel Named Advertiser of the Year at the 2015 Dubai Lynx
Henkel took home the 2015 Dubai Lynx Advertiser of the Year award at the advertising festival’s award ceremony on March 11, staged at the Madinat Jumeirah Arena. The prize is awarded to a Middle East and North Africa (MENA) advertiser that has marketed its brands in an innovative way and embraced creativity from its agencies.
“Achieving success through business results is motivating and inspiring,” commented Mohamed Siam, Henkel’s Regional Marketing Director, as he accepted the award on stage in front of over 1,300 industry peers. With the win, Henkel joins a prestigious line-up of former recipients and leaders in their respective industries.
“What makes success even better,” Siam continued, “is when we can turn our trademark into a ‘lovemark’ with consumers. This can be done through creative communications that build a bridge between brand strategy and consumer needs, in an entertaining way.” Henkel plans to continue to build upon its advertising successes in the region. Siam added, “This award is proof to us that we are moving in the right direction. We will continue to excel in our communications and commit to consistent development.”
Present in the Middle East since 1974 and in the GCC since 1998, Henkel has transformed the way detergents are marketed in the region. Last year, its Preserving Pride campaign for Persil for the United Arab Emirate’s National Day, won several awards.