03-Mar-2015 Sydney, Australia
Henkel Beauty Care wins at the Australian Product of the Year Awards
Henkel Beauty Care’s Schwarzkopf Nectra Colour range was voted Australia’s “Best Hair Color Product of the Year” at the 2015 Australian Product of the Year Awards.
Schwarzkopf Nectra Colour was awarded the Best Hair Color in Australia for its unique formula, which enables better color penetration inside the hair cuticle in order to repair, nourish, and condition the cortex, while at the same time providing the ultimate brilliance in color.
To win the ‘Best Hair Color Product of the Year’ award, for the second time in the last three years, is a great vote of confidence from our customers and really reinforces the brand’s unique formula of quality color and providing exceptional nutrition for colored hair,” said Wayne Johnson, General Manager for Beauty Care Retail, Henkel Australia, and New Zealand.
Product of the Year is the world’s largest consumer-voted award for product innovation, polling over 16,000 shoppers. This is the second time that Henkel has won the award in this category in Australia. The product awards act as a valuable channel for consumer awareness, encouraging customers to try out new products and increasing sales through media exposure.