05-Feb-2015  Düsseldorf / Germany, Scottsdale / United States

Extended version of Loctite TV commercial

More Positive Feelings with Loctite

More dancing, more singing, even more fanny packs – Loctite boosts positive feelings with an extended 2-minutes version of its famous Big Game TV commercial.



#WinAtGlue – Extended version Loctite TV commercial

1:52 min.


Last Sunday Henkel Adhesive Technologies surprised millions of viewers during the annual championship game of the National Football League with its inspiring Loctite TV commercial. After airing, it immediately became the No.1 topic on Twitter and Facebook and “#Loctite” showed up as most trending topic worldwide on Twitter. Moreover, the spot was highly recognized in rankings and reviews of leading media.

But Loctite can create even more positive feelings of success! Based on the well-known key ingredients curiosity and surprise Loctite inspires with an extended 2-minutes version of the commercial.

Additional Information