17-Oct-2014 Jakarta / Indonesia
Hair style on-the-go
Schwarzkopf Professional now also offers hair styling on-the-go at its in-store salon in Transmart Carrefour in Cikokol, Jakarta.
Schwarzkopf Mini Salon, the first in-store salon in Indonesia, is a collaboration between Henkel Beauty Care and Transmart Carrefour in Cikokol. Transmart Carrefour is a new and modern shopping concept that combines a hypermarket (supermarket and department store), entertainment, food and fashion in one place. The Schwarzkopf Mini Salon offers free professional hair consultancy as well as premium hair services for Transmart’s customers.
Irene Notorahardjo, Marketing Manager Henkel Beauty Care Indonesia, said: “Schwarzkopf understands that women love to be pampered. At the new Schwarzkopf Mini Salon, consumers will be able to consult directly with our stylists and get free service while experiencing our professional premium products.”
In line with its commitment to continually introduce innovative hair products, Henkel Beauty Care Indonesia has launched two innovative products: Perfect Mousse, the first foam hair color from Schwarzkopf that delivers perfect grey coverage resulting in intensive, shiny, and long-lasting colors and Extra Care Restore & Refresh, a new line of hair care products enriched with liquid keratin to repair and nurture damaged and greasy hair.
“It is important to keep introducing new innovations that are relevant to the market. For example, in the color category. Although most Indonesian women color to cover grey hair, they are reluctant to do it themselves at home because they worry about uneven results and messy application. This is where we come in and change that mind-set with education and easy-to-use products,” said Notorahardjo.