24-Sep-2014 Düsseldorf / Germany
Relaunch of the Henkel websites
With more than 11 million visitors annually, the Henkel corporate website remains the key digital presence of the Henkel brand. Now, the completely new websites are relaunched worldwide, and henkel.com and henkel.de are already live.
The new website concept takes the digital megatrends of changed user behavior and the usage of mobile devices into account. As an increasing number of people use smartphones and tablets, it becomes more important that websites can be used intuitively and easily via touchscreen. Furthermore, websites have to work responsively on all devices – with content customized to the individual needs of different target groups.
Henkel’s new corporate website meets these and further trends and thus positions Henkel as a global company in the digital landscape. It serves as an information platform for all of the company’s target groups, such as investors and analysts, journalists, partners and suppliers, sustainability experts and potential applicants. The website also supports Henkel’s three business units by informing customers and consumers about the entire brand portfolio and guiding them to different digital brand presentations. After the successful launch of the henkel.com and henkel.de websites, the rollout of more than 40 country websites will follow in 2015 and 2016.
Have a look at www.henkel.com and get inspired!