04-Sep-2014 Bogota / Colombia
A night to remember
One of the most important events of the year for Konzil – one of the biggest hair-care retail brands in Colombia – took place in Bogota, Colombia. Over 150 guests attended the press conference on the latest brand’s news and trends.
Exciting news, such as a new local celebrity endorsement, new product image and new product features, was released at a press conference attended by 40 national media representatives, as well as customers and public personalities.
Attendees were surprised by the presence of Valerie Dominguez, a renowned Colombian model, actress and hostess who is Konzil’s first local celebrity testimonial in South America. Additionally, people were introduced to the two new varieties of Konzil: Konzil Total Renewal, which contains Hyaluronic Complex, and Konzil Radiant Gloss.
This event was also the opportunity for ten models to show the evolution of hair styles during the last 60 years in a runway show featuring Konzil as the greatest partner of women when it comes to taking care of their hair.
“It was a historical night for our company, said Alfredo Morales, Henkel President for the Andean Region. “Our customers, the press and our special guests were pleased to hear the news we released and we are sure that this activity, together with efforts of the whole team, will lead to the best results”.
This evening was a great opportunity to continue consolidating Henkel as a leader in cosmetic sector, with a solid reputation based on a strong relationship with stakeholders, the community, the press and the government.