01-Aug-2014 Boulogne-Billancourt / France
Awards for Henkel’s sales teams
Henkel teams scooped two prestigious awards at the 2014 “Trophées LSA des Forces de Vente” (FMCG’s Sales Forces Award Ceremony). Organized by LSA (the leading magazine for the French retail industry), this French event rewards the performance of companies’ sales forces, who are assessed on different criteria by a national jury of retailers and consumer-goods experts.
In the Do-It-Yourself category, the Adhesive Technologies sales team won the Best Sales Forces Prize. The team was particularly congratulated for its specific marketing operations, implementation of innovations, and tailor-made merchandising for stores.
In the Laundry & Home Care category, the Henkel sales team won the Best Sales Operation Prize thanks to the launch of two innovative products: Mir Couleurs Fini le Tri and Le Chat Duo-Caps. The jury focused on several criteria, such as staging of the operations, promotion in stores and sales events.
These awards are recognized as some of the most prestigious for sales teams in consumer-goods markets in France.