28-Mar-2014 Barcelona / Spain
Henkel supports Red Cross in Spainoss-in-spain
Henkel Ibérica is extending its social engagement program with the launch of a new campaign to raise awareness of the need for solidarity in times of crisis. Under the slogan “Ahorra y súmate a la solidaridad” (“Save and Show Solidarity”), consumers of Henkel Beauty Care’s premium brands are being offered “solidarity savings” on products, triggering equivalent product donations by the company to the Red Cross on their behalf.
As part of its social engagement and community aid program, Henkel is donating around 5,000 personal hygiene products from its Beauty Care business unit to families in need. Using a shower gel, shampoo, toothpaste, shaving cream etc. is a luxury that many people cannot afford every day. Consequently, Henkel Ibérica has developed a campaign to promote the branded consumer goods of its Beauty Care business unit under the slogan “Save and Show Solidarity” as part of its ongoing support of Red Cross projects. A major component of this initiative is the online platform www.sumatealasolidaridad.com through which consumers can donate a product from the Magno, La Toja, Gliss or Licor del Polo brands to the Red Cross with a simple click of the mouse button.
Henkel is likewise encouraging consumers to make “solidarity savings” at points of sale with a promotional campaign involving two-for-the-price-of-one packs containing branded products from the Beauty Care business unit. The company then donates monies equivalent to the savings made by its consumers to the 6,000 subsidized and free meal schemes for children run by the Red Cross.
The support of the Red Cross involves providing product packs with basic necessities to people in need in order to improve their living conditions. “Food aside, in times of economic difficulties personal hygiene products are especially valued because they help to raise self-esteem as well as contributing to people’s general well-being,” says Philipos Minaidis, Corporate Vice President Retail Cosmetics at Henkel Ibérica. In addition to this initiative, Henkel also supports the voluntary work of its employees and retirees through its MIT (Make an Impact on Tomorrow) organization, providing economic assistance for social and children’s aid projects around the world.