25-Feb-2014 Istanbul / Turkey
Songül Öden for Schwarzkopf Palette
For the first time a local celebrity is not only the brand face of Schwarzkopf Palette in Turkey but also the global campaign face for Henkel Beauty Care in 33 countries.
Palette has collaborated with the successful actress Songül Öden for the regional advertising campaign. As Henkel leverages its full potential in categories by actively managing its portfolio, strengthening top brands and focusing particularly on the development of core growth categories in emerging markets, utilizing a local celebrity is a strong proof point of Henkel’s investment to its strategy.
Songül Öden who has the crucial fanbase especially in Middle East and Eastern Europe will share the secret of her hair color with women from all around the world by this campaign. The advertising movie will be shown in 33 countries. Also Songül Öden is the first local celebrity of an international campaign at Henkel Beauty Care.
The advertisement shoot was held in Istanbul and took four days. After the shooting Songül Öden said: “It is a fabulous experience working with people from different cultures and countries. Palette is an indispensable brand for women who are interested in their personal care and natural looks. I have experienced the effect in my hair from the first use and I am very satisfied.”