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24-Jan-2014  Düsseldorf / Germany

manager magazin released new reputation study „Imageprofile 2014“

Henkel climbs up in image ranking

Henkel's reputation amongst German executives increases continuously. This is a result of the German research study "Imageprofile 2014" commissioned by manager magazin.

Henkel improved from rank 17 (2012) torank 12 in the overall evaluation of the largest image survey in Germany. The study incorporates a total of 181 companies from ten different industries.
Henkel performed especially well in the category “financial soundness”. Porsche took first place in the ranking, followed by BMW and Audi.

manager magazin invited more than 3,000 German executives from the first and second management levels to take part in the survey. Criteria polled were the overall image of the company as well as additional image-building factors such as customer orientation, innovative strength and management quality.

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