Sellotape’s ‘Sticky Fixers’ support young artists
Iconic British brand, Sellotape, has helped to raise £85,000 for research into childhood cancers. This target-smashing figure was achieved through creativity – one of Sellotape’s core brand values - and resulted in an impressive exhibition of children’s art.
YOUNG ART is an art exhibition held at the prestigious Royal College of Art in London. Aspiring artists aged 4-18 enter via their school and their work is judged by well-known professional artists. The exhibition raises money for Cancer Research UK, funding research led by Professor Kathy Pritchard-Jones at the UCL Institute of Child Health Great Ormond Street Hospital.
Sellotape has been involved for many years, and because YOUNG ART is run by volunteers and the overheads are kept to a minimum by supporters and sponsors, almost all the money raised goes to research into the genetic causes of childhood cancers through Cancer Research UK. Sellotape’s contribution was to donate more than 1,000 packs of Sticky Fixers to ensure that the artworks could be displayed. Sticky Fixers are foam fixing pads with double-sided adhesion, which gave the organisers a quick, no fuss and easy way to put the pictures on the wall.
Over 7,000 young people aged 4-18 from more than 70 schools enter the competition every year. In 2017, the judges were artists Nicola Bayley, Patrick Cullen, James Hart Dyke, James Lloyd, Chris Orr MBE RA, and RCA Rector Dr Paul Thompson. They selected 750 arts works for the RCA exhibition. Sellotape gave further support by promoting YOUNG ART on Facebook and Instagram.
This year, a staggering £85,000 was raised for research into childhood cancers. Adrea Blakeney and Hilary Stallibrass, Co-Chairs of YOUNG ART, said in a letter to Henkel: “It is a magical event with children helping children [and] we appreciate your support very much. The scientists are thrilled…this amount makes a tremendous difference to their work.”
Sellotape Brand Manager, Chao Roberts, says: “As a local brand, we are incredibly proud of our heritage. And to able to add value to a great project like YOUNG ART is one of our proudest moments of the year.”