HENKEL LAUNCHES UK'S FIRST EVER GYM MADE FROM RECYCLED AEROSOL CANS
Right Guard, a leading Henkel brand, has launched the UK's first ever gym made from recycled aerosol cans. The community gym, which has been donated to Queen Elizabeth Olympic Park in London, officially opened to the public this week.
Working in partnership with recycling company, TerraCycle, and The Great Outdoor Gym Company, enabled Henkel to create the gym. TerraCycle and Right Guard set up 50 public drop-off points in communities across the country to collect old deodorant and antiperspirant cans. The Great Outdoor Gym Company then repurposed the aluminum to create premium gym equipment for public use at the iconic London venue.
Over 2,500 deodorant cans were used to construct the gym in Queen Elizabeth Olympic Park. Fitness fanatics can make the most of free workouts both day and night, thanks to electricity-generating kit build into the equipment. The bikes and cross trainer light up the central rig when users pedal or step fast enough; this means that exercise enthusiasts can compete to see who can produce the greatest power and illuminate their surroundings. The gym even has mobile phone ports to recharge batteries, so you can charge your phone at the same time as charging your adrenalin.
The gym officially launched this week and was used as a key location for filming ‘The Right Guard Challenge’ on the upcoming series of A League of Their Own. Freddie Flintoff and Jamie Redknapp completed strengthening and cardio exercises to get in top condition for an ambitious endeavor that will be revealed when the series returns to Sky1 in the autumn.
Mark Crane, General Manager of Henkel Beauty Care UK and Ireland said: "Right Guard is always working to improve its sustainability programme. The initiative to create the Right Guard AEROCYCLE gym has enabled us to construct an environmentally friendly space from recycled aerosol cans and to contribute a long term, valuable resource for the local community around Queen Elizabeth Olympic Park."
Chris Baker, General Manager of TerraCycle Europe, added: “Initiatives like this gym get the public excited about recycling and sustainability. The campaign has boosted awareness of recycling antiperspirant and deodorant aerosols, which could otherwise end up in landfill or being incinerated. By repurposing this recycled material, the Right Guard AEROCYCLE Gym will provide a legacy for users of the Queen Elizabeth Olympic Park."
Georgie Delaney, Managing Director of The Great Outdoor Gym Company (TGO), said: “In close collaboration with Right Guard and TerraCycle, TGO has created a unique design for the Right Guard AEROCYCLE Gym, to inspire users of all abilities to exercise. We are delighted to give the Queen Elizabeth Olympic Park a best-in-class space for all generations to get active together. This partnership is a perfect fit with TGO’s mission, to drive up activity and increase wellbeing in sustainable ways.”
The gym is open to the public and can be found in the heart of the south of the Park within sight of some of the iconic venues of London 2012. To find the nearest participating AEROCYCLE Recycling Programme public drop off location simply use the postcode search facility at terracycle.co.uk/en-UK/brigades/aerocycle.