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United Kingdom, Hemel Hempstead, Adhesive Technologies

Head of Marketing

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE


  • Overall responsibility for the development and definition of the marketing strategy for each brand and category, as well as the optimum marketing mixfor each based on local market needs, consumer preferences, route to market, competitive landscape and company targets

  • Oversee the marketing communication and implementation of the marketing strategy for each brand and category, through new product introductions, ATL/media campaigns, digital, point of sale, public relations, events, and promotions

  • Responsible for ensuring local ownership of the key brand elements for international and local brands and for approving all artworks

  • Guide the Marketing team to work in close cooperation with local Sales and Category teams to enable them to meet their commercial objectives with appropriate marketing information and sales tools

  • Establish, implement and regulate recommended price and promotion strategy

  • Prepare and implement category plans with assortment and pricing strategy

  • Lead, develop and manage the marketing team


YOUR SKILLS

  • Degree or equivalent level of education

  • Demonstrable success within FMCG, in a Senior Brand or Category Marketing role

  • Recent leadership experience or clear, demonstrable leadership potential

  • Strategic thinker with a high level of commercial and business acumen

  • Excellent communicator and influencer with strong presentation skills

  • Strong problem-solving, negotiation and analytical skills

  • A natural aptitude for planning and organisation within the ability to manage multiple projects

  • High level of professionalism


JOB ID: 19000VC

JOB ID: 190000VC