• UK & Ireland | Change Website
  • Contact
  • Add to my collection
  • Share

Hemel Hempstead

Senior Brand Manager - Homecare


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


An exciting opportunity has arisen for you to join as a Senior Brand Manager for Home Care, responsible for the Home Care, Toilet Care and Hard Surface Cleaning portfilio to include brands such as Bloo, Oust, Jeyes, Parozone, and Air Care. You will be responsible for brand strategy, processes, media planning and leading a team.

  • Develop and execute annual strategic brand plans for the portfolio development in the United Kingdom and Ireland, ensuring that they support all customer and channel requirements
  • Analyse brand financials, market data and competitor data thoroughly to build brand strategy, activity plans and initiatives based on the analysis.
  • Plan and launch new initiatives based on global NPD developments and lead local UK developments in compliance with the Henkel InnoGate procedures.
  • Adapt and develop artworks based on global masters according to the UK & IRE needs and lead them through the Henkel internal SEAL artwork process.
  • Work closely with the Sales and Category team to influence, agree, develop and execute key launches and sales promotional activity
  • Drive Henkel’s Digital Strategy, adhering to international guidelines and ensuring UK is seen as a leading market
  • Manage the brand marketing budget, maximising return and ensuring no overspend.
  • Oversee the briefing and management of all media, PR and creative agencies to adapt international copy for UK usage and to develop added value communication campaigns for the UK market
  • Drive and champion the Digital Agenda within the team, sharing best-practice, adhering to international guidelines and ensuring that the brands are at the forefront of digital opportunities
  • Responsible for supporting the Marketing Director with strategic planning and execution of potential mergers & acquisitions


  • Demonstrable success as Senior Brand Manager or experienced Brand Manager within FMCG

  • Digital expertise, encompassing experience of e-commerce, brand websites and social media

  • Degree educated, or equivalent, ideally within Business Management or Marketing

  • Excellent communication, negotiation and presenting skills

  • A strategic thinker, commercially astute, with good analytical and reporting skills