United Kingdom, Hemel Hempstead, Henkel Consumer Brands

Senior Digital Marketing Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Color Catcher and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Digital marketing strategy, execution, and measurement: optimise and steer our digital marketing strategy identifying the right tactics and channels to deliver on brand goals and objectives (Display, Social, Web, Search, Digital Shelf, Influencer and Community).
  • Social and Community management: Lead the development, implementation and tracking of strategies to build and maintain engaged communities on relevant social media platforms.Effectively manage consumer engagement of Henkel brands across all channels and platforms (mail, phone, email, social, review platforms) - in alignment with R&D and Legal.
  • Agency management: steer and manage digital agencies to maximise performance.
  • Digital innovation - Stay up to date with digital innovations and maintain a clear view of what is relevant and what is not relevant for driving Henkel’s brands, apply a test and learn approach to learn, grow and develop our digital ecosystem.
  • Stakeholder management - Collaborate with internal and external stakeholders to accelerate the pace of digitalisation as well as upskilling the organisation where necessary.Position UK as Digital centre of expertise by regularly sharing best in class with local and global.
  • Team management – leading, coaching and developing a team of 5 (2 Digital Activation Managers, 1 Community & Social Manager, and 2 graduates).


  • 8-10 years’ experience in digital marketing (client or agency side)
  • Proven experience of building successful digital marketing strategies and large-scale digital campaigns
  • Strong experience of data analytics, such as Google Analytics
  • Experience of leading and managing agencies
  • Exceptional stakeholder management
  • Proactive, highly motivated, and passionate about digital marketing
  • Budget management

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24066853
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
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Performance bonus / Incentives
Performance bonus / Incentives Smart work / Flexible working arrangements
Smart work / Flexible working arrangements Development opportunities
Development opportunities International career opportunities
International career opportunities Retirement / Pension plans
Retirement / Pension plans On-site free parking
On-site free parking Life assurance
Life assurance Employee share plan
Employee share plan Employee recognition programs
Note: Perks might vary depending on the job grade.