HENKEL IS FOR THOSE WHO STEP UP. DO YOU?
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
YOUR ROLE
- You will work closely with the Brand and Sales teams and will define and run the programme of customer activation plans and be instrumental in advancing our performance
- Implement strong trade marketing plans with strategic retailers across all channels, in line with brand and business objectives for key categories and product ranges, including supporting key NPD launches
- Leadership of the field merchandising strategy with tracking of performance and ROI metrics.
- Have full ownership of the trade marketing budget
- Creation and delivery of marketing materials & content, particularly producing effective point of sale material to drive brand/category/product awareness
- To be the team expert on retailer activation guidelines/requirements for key customer POS / secondary siting, best-practices and developments
- Analyse market dynamics, trends and track competitor’ activity (e.g. NPD, promos, marketing activities including digital / social media). Make interpretations and form recommendations to feed into future plans
- Supporting our ambitious growth agenda across all of eCommerce, incl. working closely with key brick & click retailers and building expertise in this area to internally champion our digital marketing shopper strategy
- Ensure best practice sharing within the business of Trade Marketing initiatives from across channels/countries/business units/companies
- Be an active member of cross-functional NRM (Net Revenue Management) team
- Management and development of a direct report
