United Kingdom, Hemel Hempstead, Adhesive Technologies

Senior Brand Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

An opportunity has arisen within Consumer Adhesives for the role, Senior Brand Manager, reporting directly into the Head of Brand Marketing. This person will manage the brand development of the DIY within the UK market, responsible for the brand strategy development, the execution of the annual marketing plan initiatives and the management and coaching of two direct reports. This is an exciting leadership role that provides a unique opportunity to work within a highly motivated and passionate team with a strong desire to deliver results.


  • Drive brand growth to outperform the market & further strengthen Henkel brands
  • Lead key elements of brand planning, range management & marketing mix, ensuring that marketing initiatives are profitable, competitive and in line with the company overall growth plan
  • Plan, develop/adapt & lead the implementation of communication activities, working with external agencies & the Global teams
  • Translate brand and consumer insights using market data, consumer research into strategies and activities that drive long-term business success
  • Liaise with Global teams on a regular basis with regards to assigned brands and NPDs, regular communication with our Product Development team, identification of our end-consumer insights, careful strategic planning all to bring new products to the UK market and drive our growth agenda
  • Lead the ongoing analysis and understanding of the brand performance in market, putting plans in place to maximise it and ensure targets are met. Evaluate the activities including tracking and brand metrics
  • Project management to ensure successful launches, monitoring targets, leading cross-functional teams in the UK, ensuring insights are used and shared across the business to drive good decision making
  • Day to day management of media, PR, and design agencies
    Responsible for ensuring delivery of brand P&L’s and forecast commitments, including Marketing budget management
  • Bring the brands to life internally
  • Lead & work with cross-functional team work to develop creative solutions and drive change to deliver increased consumer value across the marketing mix
  • Champion the assignment brands to the Sales & Category teams


  • Degree or equivalent level of education preferred
  • Able to demonstrate substantial experience in building brand plans & product marketing with a commercially oriented FMCG company
  • Experience with P&L responsibility, budget planning and management, strong understanding profitability levers 
  • Strong analytical skills including using consumer insights (EPOS, GfK, Mintel)
  • Strategic thinker with high level of commercial & business acumen
  • Demonstrated leadership skills (with previous people management experience) and potential to develop to more senior roles
  • Excellent interpersonal and collaborative skills with the ability to network and establish productive business relationships cross-functionally, inside, across and outside of the organisation.
  • Excellent communicator & influencer with strong presentation skills
  • Proficient IT skills and particularly Excel & PowerPoint

Henkel embraces and supports flexible working and we are therefore open to consider any specific requests. Please talk to us during the interview process so we fully understand your needs.

JOB ID: 20007673
Contract & Job type: Full Time, Regular
Contact information for application-related questions: RecruitmentUKIE@henkel.com