When Gösta Ericson first introduced his 'chemical metal' in the 1950's newspapers described it as a 'world sensation'. Like many brilliant ideas, it started in humble surroundings - in fact, Gösta's laboratory was located in a hen house at his home. The brand name Plastic Padding was chosen because of the polyester ingredients and its remarkable capability to fill or 'pad' dents and cracks in metal. Plastic Padding continues to be one of the strongest brands in Sweden and a well-known brand throughout the rest of the Nordic Region, UK and Ireland.